Antique white ironstone 'Pure Butter' grocers display slab

Antique white ironstone 'Pure Butter' grocers display slab

A rectangular early 20thC Pure Butter slab, made of white ironstone pottery and decorated along the front edge with bold black under-glaze 'Pure Butter' lettering.


An early and attractive example in lovely condition, the typography is noticeably slender and fine compared to other examples.


Used by the turn of the century grocer, butcher and dairies before widespread refrigeration, these slabs were often placed outside overnight to chill before being adorned with butter, margarine, lard and butchers produce, the white glazed ironstone pottery keeping cool in the display cabinets throughout the day.


41.3cm wide (16-1/4")

31cm deep (12-1/4")

6.3cm thick (2-1/2")


A chip has been professionally restored on the left edge of the slab. There are some firing marks from manufacture, glaze crazing and wear commensurate with age, along with some light fat staining (predominantly a small patch on the top surface).

  • International customers and combined shipping

    International buyers (outside of UK) please enquire before purchasing, as shipping is based on rough estimates to different regions and may vary to that stated. You may 'buy it now' with the shipping price stated, but we reserve the right to amend the shipping cost after purchase if incorrect. You may receive a refund for the difference or a request for a remaining postage balance to be paid. Our standard shipping costs include tracking where possible. Shipping to P.O. boxes must be enquired about before purchase.

    *Multiple purchases - If you would like to purchase multiple items we can usually combine shipping. It is best to message us first for a shipping quote, but to avoid missing out you can purchase items through the website immediately without paying a shipping fee. 

    Add the desired pieces to your cart, then view your cart and in order summary there is a drop down menu with postage options. Select *Multiple purchases & combined shipping and the shipping price will change to FREE. You can now pay for your selected items and contact us with your details for a combined shipping quote.

Curio Cartel logo

Cambridgeshire, UK

  • Instagram
  • Twitter
  • Facebook
  • Pinterest

© Curio Cartel 2020

Contact us

Get updates, stock alerts & special offer codes