Original 1940's Bilberet lithographic poster

Original 1940's Bilberet lithographic poster

A colourful original advertisement for Bilberet, a brand name of Beret Industries Ltd, Cookstown, Co. Tyrone (Northern Ireland). With adverts featured in Drapers and well known to supply berets to boy scouts and girl guides in the 1940's, their Berets were also an essential fashion choice for outdoor pursuits and sold the world over.


An advert from a 1948 New Zealand newspaper reads - BILBERET Made in England. The Correct Cut Beret in FRENCH STYLE, the most popular Headwear in BRITAIN and on the CONTINENT. Shades: Fawn, Brown, Saxe, Wine, Emerald, Rust, Navy, Black, Red. 6/6 PRICED In Our SHOWROOM


The poster advertisement is lithographically printed and beautifully illustrated in full colour, with a tagline of "Be sure you buy a Bilberet". The middle shows a realism impression of a woman wearing a beret, the bottom half of her face covered with the 'Made in England' label that was stitched into the berets. The bottom of the poster shows various stylish outdoorsy types wearing berets, with well dressed women and walkers, golfers, a girl cycling and a chap with his cafe racer motorcycle.


52.7cm Frame height (20-3/4")

44.3cm Frame width (17-1/2")


Very good original condition with bright colours and no significant tears or damage. A couple of small surface marks/scuffs, predominantly on the lower half and on the edges of the top right corner.

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Cambridgeshire, UK

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